BRIEF

DWRS label is a Dutch footwear brand with a contemporary and distinctive collection. For the launch of their new season, we designed a range of branded materials for the showroom, B2B customers and packaging.

APPROACH

We designed a lookbook for the new collection, created for the DWRS label showroom, alongside mini lookbooks featuring a sneak preview of the upcoming season. For their B2B customers, we designed POS in the form of shoe display pillars, all developed in line with the existing DWRS label branding.

The project also extended to the packaging experience, with branded shipping bags and thank-you cards designed to bring the DWRS label identity consistently across every physical touchpoint.

SCOPE

The project brought together collection presentation, artwork, in-store POS and packaging design. From the seasonal lookbook and supporting artwork to the mini lookbooks, shoe display pillars, shipping bags and thank-you cards, each element was designed within the existing DWRS label identity to create a consistent visual experience across the showroom, B2B environment and customer journey.